Training

Creating effective HR advertising – best practices

Target Audience:HR professionals and Internal Communications Specialists, looking to learn how to create better employer branding and candidate attraction campaignsDuration:1 day, 4 hoursProvider:Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - Novoslobodskaya Language:Russian Coach:Dennis Kaminsky
Dennis Kaminsky Dennis Kaminsky

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

 The goal of the training is to study the best HR advertising materials and learn how to increase ROI for HR advertising
Training program
• The role of creative materials in HR campaigns
  – A model for successful HR advertising campaign
  – Creative materials’ impact on the campaign’s ROI
• Types of creative materials
  – Main types of visual communications: banners, press modules, posters, leaflets & handouts, booklets, landing pages etc.
  – Main type of texts used for campaigns
  – Promo-materials in ad campaigns
• What is the best creative material?
  – How do you define, if the creative is best of the breed?
  – Examples of the best creative materials
• Rules for creating effective advertising materials
  – Visuals and texts for HR communications – main requirements
  – Working with internal (other departments) and external (agencies) suppliers