Training

Crisis Communications

Target Audience:Senior staff, communications departmentDuration:5 hours Provider:Grayling Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:RussianCoach:Vladimir Melnikov
Vladimir MelnikovVladimir Melnikov

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Objectives:
Training is designed to prepare participants for possible crisis situations in communications with stakeholders. Participants will learn efficient response techniques, and elaborate on best recovering practices.

Training program
Grayling divides the training into three sections: “prepare, respond and recover”.
  Prepare
• Reviewing and developing crisis procedures, plans and manuals;
• Scenario planning;
• Table-top exercises and crisis simulations.
  Respond
• Crisis response strategy;
• Internal and external stakeholder relations;
• Real-time social media monitoring and response management.
  Recover
• Recovery strategy and plan to help restore your corporate, brand and personal reputation;
• Social media engagement to restore reputation and build positive sentiment;
• Reverse search engine optimization to remove negative sentiment from top search results.

Interactive format and unique content. Grayling will provide participants with exercises and real life cases, as well as ‘best practice’ solutions from all over the world (Grayling is presented in 80+ countries)
The training will require 100% concentration and active participation. The training schedule is full of mock interviews, conferences, as well as other exercises.