Training

Branding strategies

Target Audience:Marketing and strategic departments, management professionals, specialists from other segments with a requirement for extending their expertise in the field of branding Duration:2 days, 14 hoursProvider:Language:Russian

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Training objectives
The training will provide information on major brand development, management, trends and methods.
Theoretical methods will be discussed based on practical examples from Russia and Europe in the B2C
and B2B sectors. The latest trends in branding and forecasts for brand management development will
be discussed as well. Successful and unsuccessful examples of brand development and positioning and
the factors that promote brands will be covered during various discussions and workshops. An essential
part of the training consists in exchanges between the participants.
Training program:
• Types and methods of brand management
• Methods for measuring brand value
• Implementation of value assessment for strategic brand management and customer base
expansion
• Successful examples of branding from various sectors in both Russia and abroad (B2C and B2B)
• Factors for successful brand development
• Effect of a strong brand on consumer perception and decision making processes
• Integration of various brand levels and the creation of product and services portfolio structures
• Settling the price premium that a customer is willing to pay for a strong brand
• Promoting product value and developing solutions
• Private brands – secrets for their success and growth
• New trends in the field of branding
Practice:
Webinar and group work.
Certificate
All participants will receive a certificate of attendance.