Training

Media & Social Media workshop

Target Audience:PR managers, Communications Department staffDuration:8,5 hours Provider:Grayling Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:RussianCoach:Vladimir Melnikov and Anna Kovalenko
Vladimir Melnikov and Anna KovalenkoVladimir Melnikov and Anna Kovalenko

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Media and Social Media:effective ways of interaction with journalists and using social media tools to boost your business

The joint workshop covers two topics: how to be a good spokesperson and how to promote a company in social media. Media workshop objectives:

 Familiarize with the media – how the media works in Russia
 Learn to meet journalists’ expectations while delivering your key messages
 Learn / enhance delivery of the company’s key messages
 Train the ability to answer the most tricky questions
 Help spokespersons translate “industry speak” and “corporate speak” into language that is compelling and quotable
 Help you ensure that you understand your spokesperson role and can be the lead local spokesperson on behalf of the corporation
 Learn techniques for interaction with the media

Key objectives of Social Media workshop are to educate corporate PR managers to use social media to help driving their business. Grayling will demonstrate some of the tools to boost efficiency and discuss with attendees some of the risks involved, both in the doing or not doing of a digital marketing and communications program.

Media training:
Workshop consists of three parts and takes 4-4,5 hours:

1. Benchmarking (30 min)

The first mock interview distinguishes a trainee’s weak and strong points when dealing with journalists. This interview and the following ones are recorded and played back for analysis and recommendations.

2. “How to speak” (90 min)

A short theoretical footing is followed by the second mock interview that teaches trainees to consider target audience’s interests, to communicate confidently with all types of journalists and to achieve rapport with interlocutors.

3. “What to say” (120 min)

Trainees learn to express their thoughts and ideas using corporate kea messages. The third “live broadcast” mock interview is set up with the following detailed analysis. Final recommendations.

Social media training:
The workshop takes 3 hours. The program has been designed to be simple but powerful and enabling.
1. How does it work?
• What is a social network?
 o Why things like Facebook aren’t exactly new?
 o How do people connect into social networks?
 o Where do online social networks fit in this?
2. What you really need to know about:
• Facebook
• Livejournal
• Twitter
• LinkedIn
• And more
3. How do I use it?
• Corporate pages, blogs, channels, feeds
• Social plug-ins, RSS, embeds
• Publishing, monitoring and screening tools
4. What can I achieve (and what do I risk)?
5. Upsides and downsides: why risks aren’t as scary as they look?
6. Case studies: winners and heroes, losers and victims

Methodology of training delivery
Mini-lecture, mock interviews, case studies

All participants will receive a certificate of attendance.