Key account management

Target Audience:Sales, Marketing Department, Operative Management Duration:2 days,10 hoursProvider:Language:Russian

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

 Training objectives
Definition and classification of key accounts, service packages and key account management approach
Training program:
• Key accounts definition
• Classification methods and rules (quantitative and qualitative criteria, classification methods and estimation of customer value
• Classification methods on practice (training in groups)
• Targets and strategic management of customer groups
• Definition of service packages for classified groups
• Differentiated customer approach (training in groups)
• Key account management process
• Sales tactics
• Tactics to keep independence from big customers
Webinar and group work.
All participants will receive a certificate of attendance.