B2B Marketing

Target Audience:Marketing and strategic departments, management professionals, specialists from other segments with a requirement for extending their expertise in the field of B2B marketingDuration:2 days, 10 hoursProvider:Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:RussianCoach:Ekaterina Kuskova
Ekaterina KuskovaEkaterina Kuskova

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Training objectives
The training will provide insights into some of the major trends in B2B marketing. Theoretical methods will be discussed based on European and Russian companies from the B2B sector.
Strategic marketing is becoming more and more significant in the Russian market, not only for companies from the consumer market working directly with the end-user, but also for companies from the B2B sector. Companies are increasingly aware that a marketing department has to deliver much more effort than just brochures and contacting research institutes. However, this old mentality is still present in many companies.
Contact with business clients must be individually tailored and requires special instruments that are not always easy to define or implement. Likewise, methods for marketing products and services are often limited.
This training will help to better understand the specifics of such marketing by figuring out the meaning of a great number of trendy English definitions and by identifying the most appropriate approach for expanding the operations of an enterprise in the marketplace. The training will also introduce some new marketing trends and methods, which are currently exploited in Europe. Their relevance for the Russian market will be reviewed in the framework of some interactive sessions integrating the participants. A key facet of the training is the possibility for the participants to exchange and share their experience and knowledge.
Training program:
• Special features of B2B marketing and specifics of its working tools
• Principal B2B marketing tools and their specificity
• Market research – developing one’s own efficient database rather than purchasing studies and a passive interaction with institutes – Big data solutions
• Working with B2B clients
• Developing and positioning a real B2B brand
• Appropriate approaches to marketing B2B companies – promoting one’s image and attracting new customers – Online and Offline
• Social Media – only effective in the B2C sector?
• Inbound Marketing, Content Marketing, Affiliate Marketing & Co.
• Co-operation between the marketing and the sales departments – information exchange, allocation of responsibilities, shared goals
Webinar and group work.
All participants will receive a certificate of attendance.