Training

Branding strategies

Target Audience:Management, Marketing, Strategy departments, specialists from different areas with branding knowledge needs Duration:2 days, 10 hoursProvider:Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:RussianCoach:Ekaterina Kuskova
Ekaterina KuskovaEkaterina Kuskova

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

 Training objectives
Methods of strategic brand management, measurement of brand equity, growth and profitability through the successful brand positioning.
Training program:
• Methods of brand management
• Brand value estimation – methods and areas of use
• Examples of successful branding in Russia and abroad
• Customer perception of brands
• Private labels – success story and further development
• Recent branding trends
Practice:
Webinar and group work.
Certificate
All participants will receive a certificate of attendance.