Building an integrated communications strategy taking into account new state priorities: recommendations for foreign companies

Target Audience:Senior managers and directors, CFO, PR Directors, External Communications Directors, GR Managers and DirectorsDuration:8 hours Provider:Grayling Venue:AEB Conference Centre, Moscow, Butyrsky val, 68/70 build.1, office 13Language:RussianCoach:Vladimir Melnikov
Vladimir MelnikovVladimir Melnikov

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Training objectives and advantages
The goal is to formulate a bold communications strategy (PR+GR) and ensure its successful implementation under the current political and regulatory circumstances, taking into account the new May order, taxation, regulatory and enforcement priorities, the digital economy framework and business objectives of foreign companies

Training program
• State Priorities: What has changed this year
• What communications strategies do not work (Case studies)
 - Levels of uncertainty
 - External and internal factors making the implementation of communications strategies more difficult
 - Frequent mistakes during the preparation and implementation of communications strategies
• How to make a communications strategy work
 - Strategic approaches to create a practicable strategy
 - Innovative game changing projects
 - Brainstorm of specific case studies proposed by training participants to summarize the discussion
• How to integrate PR, CSR and GR
 - CSR and PR as subordinates to GR
 - Synergy between CSR, PR and GR – how to achieve results if no area is a priority
 - Brainstorm of specific case studies proposed by training participants to summarize the discussion

Methodology of training delivery
Theoretical material followed by real cases and issue solving exercises