Training

Crisis Communications: Preventing and Mitigating Crises and Reputational Threats

Target Audience:Senior managers, crisis communications specialists, PR Directors, External Communications Directors, GR Managers and Directors Duration:4 hours Provider:Grayling Venue:AEB Conference Centre, Moscow, Butyrsky val, 68/70 build.1, office 13Language:RussianCoach:Vladimir Melnikov
Vladimir MelnikovVladimir Melnikov

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Training objectives and advantages
The objective is to learn rules and methods of crisis management, understand how to influence people's beliefs and to resolve most difficult issues and crises from the communications perspective.

Advantages: great crisis communications experience of the trainer who helped successfully address a multitude of crises in foreign and Russian corporations; focus on real-life case studies and practical recommendations; insights on methods of preventing and managing a crisis situation and resolving difficult issues without lasting reputational damage for the company

Training program
Crisis Management & Communications basics
  - Crisis math
  - Strategy and tactic of a company in case of a crisis
  - Crisis communications with the media
  - Mitigating Crises and Reputational Threats

Practical exercises
Playing out an initial scenario (scenarios)
The audience is split into groups of ‘the company’, ‘the media’, ‘the regulator / local authorties’, etc.
A crisis scenario is played out. Different role group respond in to the situation simulating a ‘real crisis’
After the exercise the trainer provides first feedback.

Crisis communications cases and response mechanisms
 • Cases based on Grayling’s experience
 • International cases
 • Analysis of different response mechanisms
 • Basic and specific rules of interaction with stakeholders during a crisis
 • Q&A

Table tops
Playing out crisis scenarios tailored to EACH participant’s company profile.
The number of crisis scenarios will be equal to the number of companies representatives of which will participate in the training. ALL the participants will be engaged throughout the exercise.
Discussing response mechanisms (stage by stage).
The trainer provides analysis and recommendations during and after each scenario is played out.

Wrapping up and concluding remarks
The trainer sums up key take-aways
Q&A

Methodology of training delivery
Theoretical material supplemented by real cases and issue solving exercises