Training

Upgrading your communications toolkit: from new technologies to creative partnerships

Target Audience:Senior managers and directors, PR Managers / Directors, External Communications Directors Duration:3 hours, 15 minutesProvider:Grayling Venue:AEB Conference Centre, Moscow, Butyrsky val, 68/70 build.1, office 13Language:RussianCoach:Milana Valieva and Anastasia Elaeva
Milana Valieva and Anastasia ElaevaMilana Valieva and Anastasia Elaeva

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Training objectives and advantages
The training helps participants learn about new trends and tools in PR that are efficient and may enrich your communications with media from the use of virtual reality and messengers to various creative sponsorships (from brand mentor to brand arts content creator), with specific cases and recommendations how to apply these tools to communications campaigns of seminar participants

Training program
Theoretical part (90 mins)
New technologies transforming approack to communication campaigns
- How technology changes target audience’s behavior
- Adaptations of PR-strategies to new trends in communications
- Best practices in using newest trends for PR campaigns
Experience economy and creative partnerships as a new trend in elevating communications:
- Goals of creative partnerships
- Best practices in creative partnerships, insights and trends of 2018
- Creative partnerships for “unusual suspects” – industrial, tech and mass market companies

Action oriented session
A detailed analysis and discussion of specific cases of implementing new technology trends and creative partnerships by industrial, tech and mass market companies using business game format. Case studies are provided by the trainer or are based on participants’ examples (TBD).

Methodology of training delivery
Strong focus on real cases and issue solving exercises; workshop and discussions