Training

C-Level PR. Building the Brand of the Company's top management

Target Audience:Senior managers and directors, PR Directors, External Communications Directors Duration:1 day, 4 hoursProvider:Grayling Venue:AEB Conference Centre, Moscow, Butyrsky val, 68/70 build.1, office 13Language:RussianCoach:Vladimir Melnikov
Vladimir MelnikovVladimir Melnikov

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Training objectives and advantages
The training shows specifics and methods of efficient personal C-level positioning as well as practical insights on how to build a positive and well-known brand of the company’s CEO and work with media to achieve this

Training program
3 equal sections:
Conceptualization of an executive
Case part:
- Ties with the company’s strategy
- Components of the concept of an executive
- Cases of personal concepts
- Opinion audits and brainstorming with an executive
Practice:
Brainstorm of conceptualizations of executives of companies represented by training participants (voluntary)

Conduct of an executive during a crisis / unordinary situation
Case part:
- How a crisis may crush / strengthen the executive’s reputation – cases
- Rules of conduct of an executive during a crisis
Practice:
Analysis of specific scenarios tied to companies represented by training participants (voluntary)

Expert (and media) positioning
Case part:
- Combination of expert positioning and company’s objectives
- Topics for expert positioning
- Think pieces, research, participation in working groups and councils
Practice:
- Analysis of cases of expert positioning by companies represented by training participants
- How to conduct presentation / media / and crisis communications trainings for executives (by your own means or in cooperation with consultants)

Methodology of training delivery
Focus on practical advice and engagement recommendations from the perspective of C-level executives and media, discussion of individual cases