Training

GR for Foreign Companies: How to Use the Current Political Agenda in Your Interests

Target Audience:Senior managers and directors, GR Managers and Directors, PR Directors, External Communications Directors Duration:1 day, 4 hoursProvider:Grayling Venue:AEB Conference Centre, Moscow, Butyrsky val, 68/70 build.1, office 13Language:RussianCoach:Vladimir Melnikov
Vladimir MelnikovVladimir Melnikov

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Training objectives and advantages
The training highlights how to use GR for achieving business objectives for foreign companies in Russia (as opposed to Russian businesses supported by import substitution policies, etc.), what approaches to apply for proactive and reactive activities and how to retain status quo or advance in the market from the GR perspective and against the background of strong opposition of Russian producers, taking into account the political cycle specifics.

Training program
1. GR practice of foreign businesses in Russia: recipes for success (includes analysis of specific successful and unsuccessful cases)
- Current political and investment situation: what to focus on
- GR approaches of foreign businesses in Russia: strategies and influence hubs
- Grassroots GR in Russia
- GR in 2018-2019 in conditions of a new political cycle
- Strategic approaches to formulating and implementing GR goals of foreign businesses
2. Action oriented session (duration - 2 hours)
A detailed analysis and discussion of specific cases and methods to achieve GR goals set by foreign companies:
- A part of cases is provided by the trainer
- If agreed by participants, the trainer and the audience may analyze specific GR issues / goals & tasks of the training participants. Thus, the training will bring you an additional value – a fresh view on your issue/task you are facing now and discussion of various, including out-of-the-box solutions.

Methodology of training delivery
Strong focus on real cases and issue solving exercises; workshop and discussions