Communications strategy in uncertain environment

Target Audience:Senior managers and directors, CFO, PR Directors, External Communications Directors, GR Managers and Directors Duration:1 day, 4 hoursProvider:Grayling Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:RussianCoach:Vladimir Melnikov
Vladimir MelnikovVladimir Melnikov

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.


Training objectives and advantages
The objective is to develop understanding and skills on formulating a doable and at the same time bold communications strategy (PR+GR) that will not remain on paper but will be successfully implemented as well as using political and business uncertainty to the benefit of a company in Russia. Advantages include the unique content of the workshop based on trainer’s large personal experience, in-depth analysis of working methods of strategy building and implementing and the review of training participants’ real situations.

Training program

  • Why communications strategies often do not work (with case studies)

- Levels of uncertainty
- External and internal factors hindering communications strategies
- Frequent mistakes during the preparation and implementation of communications strategies

  • How to make communications strategies work

- Strategic approaches to create a doable strategy
- Innovative and game-changing projects
- Brainstorm on particular case studies proposed by training participants for skills reinforcement

Methodology of training delivery
Theoretical material supplemented by real cases and issue solving exercises