Training

How to communicate with the Media

Target Audience:Senior managers and directors, PR Directors, External Communications DirectorsDuration:1 day, 4 hours Provider:Grayling Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:RussianCoach:Vladimir Melnikov
Vladimir MelnikovVladimir Melnikov

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Training objectives and advantages
Objectives:
- Learn advanced techniques for effective media interactions in different formats: TV/radio interviews, press conferences & informal background meetings with media
- Learn to meet journalists’ expectations while delivering your key messages
- Enhance delivery of the company’s key messages
- Train the ability to answer the most tricky questions and convince your interlocutor that you are right
- Help you ensure that you understand your spokesperson role and can be the lead local spokesperson on behalf of the corporation
Advantages: interactive format and specially designed content and case studies to maximize benefits for training participants


Training program

  • Introduction & Benchmarking
The introductory part includes recommendations on effective communications with media and officials in different formats, including TV/radio interviews, press conferences, and informal background meetings with journalists. Specifics of communications with the media during a court proceeding
  •   “How and what to speak”
The second part focuses on how to efficiently formulate corporate key messages, convince an interlocutor in your opinion and shit interlocutor’s attention from negative to positive aspects of communications and arguments. Moreover, the training will discuss methods of managing believes of other people and language focuses that may be used in practice

Methodology of training delivery
Theoretical material followed by real cases and issue solving exercises