Training

More GR or Less GR? That is the Question.

Target Audience:Senior management, CFOs, PR & external communications directors, GR directorsDuration:3 hours 15 minutesProvider:Grayling Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:RussianCoach:Vladimir Melnikov
Vladimir MelnikovVladimir Melnikov

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Overview of changes in GR approaches since the sectoral sanctions were effected. How to plan your GR activity in the volatile political environment.

The objective
is to develop understanding of best approaches to GR under current political and economic circumstances.
Advantages include interactive format and unique content of the training; use of real-life cases and focus on practice by reviewing real issues of training participants

Training program
Review of the GR practice (with case studies)
  - Political / Investment background
  - GR Approach
  - GR Influence Hubs
  - Grass roots
  - Issue Tracking Matrix

'Cross-fertilisation' discussion
  - Every attendee shares his or her glaring or strategic issue relevant for his or her company.
  - The trainer appoints an 'issue tackler' for each of the issue identified.
  - Reports of 'issues tacklers' followed by the discussion with the audience.

Methodology of training delivery
Theoretical material followed by real cases and issue solving exercises