Creativity and decision-making techniques in strategic management (with Bertram Lohmuler)

Duration:2 daysVenue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:EnglishCoach:Bertram Lohm?ller
Bertram Lohm?llerBertram Lohm?ller

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Training objectives

  • To learn how strategic change can be described and how to find strategic orptions
  • To observe how the cultural web can be used for approaching to strategic options
  • To analyze the experience of large companies in implementing strategic change and understand the reasons of failure
  • To gain the experience about how benchmarking and mismanagement examples can be used as resources for getting new ideas in strategic management
  • To learn about efficient tools of making strategic decisions
  • To get knowledge about successful case studies

Participants will learn effective tools to analyze the current situation and methods of decision-making.

Training program:

  • Exploring strategic change
  • Choices in strategic management
  • The change kaleidoskope of Johnson and Scholes
  • Analysing the change context and making change judgments
  • The cultural web: An approach for strategic options
  • Barriers for change: Identification of barriers and possibilities to overcome them
  • Design of possible strategic options according to the three strategic change states:
  • current, future and transition
  • Learning from mismanagement examples
  • New ideas for strategic options with benchmarking
  • Decision making techniques for strategic changes
  • SWOT Analysis
  • Boston consulting matrix
  • Skill matrix
  • Risk management
  • Others
  • Case study strategic change


The participants will learn how to analyze the change context and make change judgments, using different techniques and tools, will explore different case studies with the examples of strategic change of international companies.


All participants will receive a certificate of attendance.

In case of questions or concerns, please, contact:

Alla Hovhannissyan, AEB Training Programs Manager:

Tel: +7 (495) 234 27 64 (ext. 114)