Basic Marketing Techniques

Target Audience:Middle level managers and functional specialists adjacent to marketing. Duration:2 days, 14 hoursProvider:Центр развития деловых навыков (CBSD/Thunderbird Russia) Venue:CBSD training center: Butyrskaya str., 77, 10 floorLanguage:RussianCoach:Inga Korchagina
Inga KorchaginaInga Korchagina

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Goals: to provide participants with general understanding of marketing technologies and stages of marketing activity. To acquire the skills for applied marketing.
Advantages: participants will learn to apply the marketing tools in practice.

Training program
Module 1. Strategy:
•    marketing mix;
•    researches;
•    strategies by Kotler;
•    strategies by Trauth;
•    product lifecycle.

Module 2. Marketing tools:
•    stages of the marketing process;
•    situational analysis;
•    segmentation;
•    positioning.

Module 3. Branding:
•    brand core;
•    brand concept;
•    brand identity;
•    brand components.

Module 4. Communication (channels):
•    ATL (mass media communication);
•    BTL (communications in direct contact);
•    media-planning.

Module 5. Creative technologies:
•    concept of «Creative»;
•    brainstorming;
•    other methods of ideas generation.

Methodology of training delivery
The course consists of short modules of theory supplemented by exercises from actual practice.