Training

When your main asset is under threat: Reputation management during crisis

Target Audience:Top management, site management, technical, communications, safety, HR managers, legalDuration:1 day, 8 hoursProvider:Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:RussianCoach:Igor Reichlin and Luba Gurova
Igor Reichlin and Luba Gurova Igor Reichlin and Luba Gurova

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

 Training objectives and advantages

  • Identification of Reputation Risks and their significance for key stakeholder relations;
  • What to do when a Reputation Crisis strikes;
  • Actions by the management to minimize Reputation Damage;
  • Development of crisis communications rules and routines.

Training is based on extensive practical crisis and reputation management experience of the trainers; real-life case studies

Training program
1. Introductory lecture
Reputation: a company’s main asset. Managing your company’s reputation in crisis situations
Q & A

2. Seminar
Tactical moves without a strategy lead nowhere
A detailed analysis of a case study where company reputation and its business are under a real threat.
Following aspects are dealt with: emergence and escalation of a crisis situation; key drivers; selection of communication channels and tools; criteria for evaluation of actions and results; acting under acute time pressure.

3. Business game
Defending reputation in a crisis situation
Scenario presentation and discussion
Game
Analysis and discussion

Methodology of training delivery
Interactive learning in a mix of theory, practice and exercise. Practical skills are taught in a game environment in a context of reputation and communication theories