Crisis as Advantage

Target Audience:A wide range of managers at a Russian or an international corporationDuration:2 days, 16 hours Provider:НОЧУ «АИБЭк. Американский институт бизнеса и экономики»Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:RussianCoach:Konstantin Kontor
Konstantin Kontor Konstantin Kontor

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Training objectives and advantages

  • To study strategic methods of taking advantage of the crisis situations as competitive and promotion tools
  • An important advantage – discussion of the instructor's personal experience as a case

Training objectives and advantages

  • Life cycles of organizations, projects, businesses, and markets. Emergence, role, and core of a crisis. Immedaite and longer term effect of a crisis at different phases of the life cycle. Internal and external crises. “Black swan” type crises. Scale of the damage.
  • Behavioral economics of the crisis. Shaping up crisis expectations. Feedback loops and vicious circles. A “do nothing” case. Destructive behavior of the management under crisis. Stagnation – a crisis without takeoff. Additional negative impact of personal crisis component.
  • Traditional crisis strategies. Stabilizing the internal situation in the organization. Enhancing trust to the management team. The “hard core” approach to internal management.
  • Marketing of trust as an efficient tool in crisis times. Methods of improving trust from partners, suppliers, and customers. Customer loyalty support during crisis and stagnation.
  • External behavior. Mergers and acquisitions at crisis times – examples and lessons. Successes and problems in the management of acquired resources, processes, and areas.
  • The instructor’s personal experience – taking advantage of crises since mid-80’s till now. What exactly has been done to develop career and business projects, what did and what did not work, and why. Creative dialogue with the participants, discussion of the participants’ personal cases. How to avoid drowning in the experts’ recommendations. Crises and the “stick-to-the-knitting” approach.

Methodology of training delivery

  • Mini-lectures
  • Case discussions
  • Personal cases of the instructor and the participants discussed in the form of creative dialogue