"Russia's silver linings" - How to capitalise on opportunities in a tightening market

Target Audience:All professionals, who are now facing the challenges of doing business in the changing Russia. Duration:1 day, 4 hours Provider: Lighthouse Russia B.V.Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:EnglishCoach:Jeroen Nicolaas Ketting
Jeroen Nicolaas KettingJeroen Nicolaas Ketting

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

 The training will be interesting for all professionals, who are now facing the challenges of doing business in the changing Russia.
Managers of international companies, which are:
a. Entering the Russian market;
b. Already doing business on the Russian market;
c. Setting up or managing a joint venture with a Russian partner.

The training is suitable for foreign professionals who have just arrived in Russia as well as foreigners and Russians, who have been living and working in Russia for many years.

Training objectives:
1. Understand the new Russian reality and what it means for your business (the next 20 years in Russia will not be like the last 20 years).
2. Understand the “silver linings” which continue to exist in the depressed Russian economy.
3. Understand how to recognize and develop the unique core strengths of Russia and the Russians and how to capitalize on these factors.
4. Identify market opportunities which exist in Russia today.
5. Understand the success factors of the businesses, which continue striving in Russia, and the new businesses being set up in Russia.
6. Learn to function effectively in the uncertainty of the new Russian reality.
Training advantages:
1. The training provides a fresh view on the new economic reality in Russia, which focuses not only on economic indicators but also important “soft factors”.
2. The training shows concrete opportunities, which continue to exist despite the depressed Russian economy and explains how to capitalize on them.
3. The trainer is a Dutch businessmen, who has 20 years of practical business experience in Russia and supports more than hundred foreign companies in doing business in Russia each year.

Training program
Russia faces a new market reality. Demand is dropping and overall economic indicators are worsening. Some companies are leaving the market, other companies are cutting costs and getting ready for an adverse market but some companies are thriving. These thriving companies have a number of characteristics in common and this training explains what these characteristics are and what opportunities the Russian market still offers.
1. Russia’s new market reality:
a. 20 years of growth vs 20 years of turbulence
2. Russia’s silver linings
a. Resources
b. Consumers
c. Entrepreneurship
d. Resilience
e. Resourcefulness
f. Dialectics of lead
i. Work ethics
3. Can you do business with Russia?
a. Examples of successful western businesses in Russia:
i. Big, Medium and Small businesses
ii. New business opportunities
b. Should we do business with Russia?
4. What does it mean for your business?
a. Simple selling is over
b. Creation of partnerships
c. New value propositions
d. Increased understanding of the market
e. Improved decision making process
f. Thorough Strategy & Planning
g. Adaptive managing & motivating
5. Cases of businesses that have successfully adapted to the new market reality
6. Conclusions

Methodology of training delivery
1. Before the training a questionnaire will be sent out to the participants in order to determine their experience in Russia, their main challenges and problems in the new Russian reality and their expectations from the training.
2. The training session will combine presentations of each block of information and interactive discussion of practical situations and cases.
3. The trainer will generate a dialogue in order to gain participant involvement and focus the discussion on the points which are of main interest to the specific audience. The dialogue will also allow experience sharing between participants and between participants and the trainer.