Development of effective and memorable creative materials. Best practice review. Success in social media

Target Audience:HR specialists and employer brand managers Duration:1 day, 5 hoursProvider:Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:RussianCoach:Ivan Safronov
Ivan SafronovIvan Safronov

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Training objectives
Learn best and worst practice, factors of success and how to develop successful promo-materials

Training program
• The role of creative materials in HR campaigns
- A model for successful HR advertising campaign
- Creative materials’ impact on the campaign’s ROI
• Types of creative materials
- Main types of visual communications: banners, press modules, posters, leaflets & handouts, booklets, landing pages etc.
- Main type of texts used for campaigns
- Promo-materials in ad campaigns
• What is the best creative material?
- How do you define, if the creative is best of the breed?
- Examples of the best creative materials
• Rules for creating effective advertising materials
- Visuals and texts for HR communications – main requirements
-  Working with internal (other departments) and external (agencies) suppliers
• Key success factors for employers in social networks
- Social media strategy development
- Content development
- Successful virus cases in social networks

Methodology of training delivery
Seminar and case work