Training

Reputational Steeplechase

Target Audience:Communication directоrs and/or managers (PR, GR, IR, FR)Duration:1 day, 8 hoursProvider:Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:RussianCoach:Igor Reichlin, Luba Gurova
Igor Reichlin, Luba GurovaIgor Reichlin, Luba Gurova

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Target:
To give to specialists of the Target Group the method and tools to protect their company’s reputation in crisis communication situations

Advantage:
Сomprehensive approach comprising theoretical, practical and game methods of training

Training program

1. The introductory lecture: Reputation as a main company’s asset; reputation management in crisis situations
2. Questions & answers
3. Workshop: “Tactical moves without the strategy – the way to nowhere” (A detailed analysis of the particular crisis communication situation)
Business role-play “Crisis communications: steeplechase”
 

Methodology of training delivery 

Lecture, workshop, roleplay