Reputational Steeplechase

Target Audience:Communication directоrs and/or managers (PR, GR, IR, FR)Duration:1 day, 8 hoursProvider:Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:RussianCoach:Igor Reichlin, Luba Gurova
Igor Reichlin, Luba GurovaIgor Reichlin, Luba Gurova

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

To give to specialists of the Target Group the method and tools to protect their company’s reputation in crisis communication situations

Сomprehensive approach comprising theoretical, practical and game methods of training

Training program

1. The introductory lecture: Reputation as a main company’s asset; reputation management in crisis situations
2. Questions & answers
3. Workshop: “Tactical moves without the strategy – the way to nowhere” (A detailed analysis of the particular crisis communication situation)
Business role-play “Crisis communications: steeplechase”

Methodology of training delivery 

Lecture, workshop, roleplay