Applied literal marketing

Target Audience:Owners, Top ManagementDuration:2 days, 14 hoursProvider:Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:RussianCoach:Petr Pavel Surkov
Petr Pavel Surkov Petr Pavel Surkov

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Training objectives and advantages

  • Innovative development of the company;
  • Creating competitive advantages;
  • Opening new market niches

More and more companies are involved in a frantic race of creating new products , new markets, new ways of promotion . However, only a few of them achieve outstanding results , as traditional marketing techniques in this race play a role of a brake and not the engine of progress. Lateral marketing – is a search engine development and market introduction of innovative ideas in the form of practical results and concrete achievements .
"Applied " – is the first word in the title of the training, that points to a practical orientation methods considered and clearly communicates, that all sounded methods contain strictly applied nature of the work .
Participants should be prepared for the analysis of the practical application of their own situations , products and methods of promotion. Showing initiative , participants will carry out training with practical developments , enforceable immediately after returning to their company
1. Levels and criteria of novelty, as distinguished from business innovation utopia?
2 . P- marketing model and lateral shifts.
3 . The inertia of thinking. How difficulties of lateral transitions becomes and how to overcome them/
      3.1. Techniques of inertia of thinking.
4 . Pyramid of the useful properties of the product. How to create a competitive advantage.
5 . Formula of efficiency of the products / services .
      5.1. Exercise called "efficacy of the product ." Creating of your lateral product .
6. Consumer expectations . What women want ... and men.
      6.1. Scheme "Expectations buyer".
      6.2. Broadcasting producer on customer expectations - the practical work of creating lateral promos.
7. Innovative thinking and lateral marketing - Workshop
      7.1. Lateral shifts in price and cost , places and methods of sales promotion
      7.2. Lateral shift of the level of market
      7.3. Lateral displacement at the level of the marketing mix
      7.4. Lateral Marketing Scheme
8. Summary and conclusions

Outcomes of the Training:
• Participants will learn how non-standard approaches in the management of innovative business development
• They will use innovative marketing strategies to create and promote products and services
• They will develop innovative thinking and creativity
• They will create a new market niche for your product and company

All participants will receive a certificate of attendance