Training

Strategic PR Planning(St.Petersburg)

Target Audience:Top Managers, PR and Marketing Directors Duration:2 days, 16 hoursProvider:Venue:Solo Sokos Hotel Vasilievsky St. Petersburg, V.O. 8 Liniya 11 – 13 Language:English, Russian Coach:Grigori Ogibin

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

 Objectives
• Explain how corporate and marketing communications create intangible commercial assets
• Teach the principles of PR strategy and latest tools
• Train delegates to create their own PR strategies and plans
Advantages
• Simple-to-use methodology
• Wide range of practical examples
• Unique experience of the trainer in PR and Account Planning
Training program
1. Leverage of PR in Business: what communications are worth
2. Company’s business objectives and different kinds of PR
3. Target audiences and key messages – case study and team work
4. PR tools: traditional and new media
5. New rules of marketing and PR: the digital era
6. Planning communications mix for your company – team work
7. Research and monitoring of your communications campaign
8. Measurement of efficiency: how to validate your efforts and adapt communications
9. Creating a fully fledged PR strategy and plan – team work and final presentation
10. Feedback and discussion
Practice
Seminar, practical assignments and team presentations

All participants will receive a certificate of attendance

In case of questions or concerns, please, contact:
Alla Hovhannissyan, AEB North-Western Regional Committee Coordinator: alla.hovhannissyan@aebrus.ru
Tel. +7-911-012-6746