Training

Events’ Design and Management (St.Petersburg)

Target Audience:PR and Marketing Directors and Managers, Art Directors Duration:1 day, 8 hours Provider:Venue:Solo Sokos Hotel Vasilievsky St. Petersburg, V.O. 8 Liniya 11 – 13 Language:Russian Coach:Elena Lidovskaya
Elena LidovskayaElena Lidovskaya

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

 Objectives
• Equip delegates with event tools to reach marketing objectives
• Enhance personal creative skills
• Provide a system for planning and implementing marketing and PR events
Advantages
• Unique experience of the trainer in Event Organization/ issues and intricacies
• Interactive creative exercises
• Specially designed scheme of event organization
• Wide range of practical examples
Training program
1. Why are events an efficient marketing/ PR tool? When are they applicable?
2. Why is creative approach so essential to business today?
3. Event as a mosaic: detailed analysis of event structure and hierarchy with examples
4. How to create a concept (usign various creative methods)
5. How to build up a budget for an event
6. How to work with invitees/ how to secure attendance
7. How to delegate tasks
8. Why is good organization so important
9. Creative personnel versus technicians (intricacies of working with both)
Practice
Discussions, working in groups, creative exercises, abundance of practical examples including pictures and videos; a group exercise – design a concept and plan an event based on a given marketing task

All participants will receive a certificate of attendance

In case of questions or concerns, please, contact:
Alla Hovhannissyan, AEB North-Western Regional Committee Coordinator: alla.hovhannissyan@aebrus.ru
Tel. +7-911-012-6746