Training

Online-marketing

Target Audience:Marketing, Sales, and Communications Departments Duration:2 days, 11 hoursProvider:Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:RussianCoach:Ekaterina Kuskova
Ekaterina KuskovaEkaterina Kuskova

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

The issue of online marketing has become an essential part of any business strategy. Online communication and promotion have seen their budgets increase rapidly. Today, more and more companies are focusing on the effectiveness of individual tools and features that are used to measure the success of any online campaign. During the training, examples of business cases of companies in Russia and Europe and examples of participating companies will be used to discuss the main types and methods of marketing via the Internet, the advantages and disadvantages of individual tools and ways of communication, and the ability to measure success and effectiveness of the methods considered.

Training program
• Main types and methods of internet marketing
• Features of B2B and B2C marketing
• SMO, working with social networks – promotion specifics for various industries; ways of promoting and attracting target groups; development of a suitable content
• SEO – main methods and areas that need attention when promoting a page on the Internet
• Content marketing – working with a professionally oriented target group
• Remarketing – an effective way of attracting the attention of potential customers
• Online PR
• Affiliate Marketing
• Google AdWords, Web Analytics
• Tools for measuring the success of campaigns and the effectiveness of Internet marketing tools

Practice
Interactive training, working out individual examples and specific problems and challenges faced by participating companies in groups. Invitation of experts on individual methods of online promotion and discussion of the advantages and disadvantages of the individual methods.

All participants will receive a certificate of attendance.