Creative thinking for business

Target Audience:top and middle mangers, specialistsDuration:2 days, 16 hoursProvider:Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:RussianCoach:Irina Belozerova
Irina Belozerova Irina Belozerova

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

Training objectives:
1. To develop participants' ability to find new non-typical (creative) solutions of business and life goals;
2. To expand sight of any goal or life situation;
3. To gain access to your creative abilities;
4. To remove inner box, impeding the flow of creativity

The training is based on individual and group exercises, as well as on case studies . All the theoretical part is supported by exercises and discussion of the results.
1. Participants will receive specific tools for creative solutions of any problems.
2. During the training each participant will reveal new qualities, abilities and talents.
3. During the training skills concerned with work moments of participants' professions will be worked out (modeling of the situation).

Training program

  • What is creativity? Terms, field of application. Creativity in Business: why is it necessary? History of the creative work processes' research. 
  • Features of creative thinking. Qualities and characteristics of the creative person. Misconceptions concerning creativity. 
  • "Technique of random incoming signals"
  • Technique moderation: 6-3-5 method 
  • Right and left hemisphere. How to join logic and creativity? Technique “3 chairs”. 
  • All about brainstorming (forms, rules, types)
  • Creative for products or services promotion (non-standard marketing) 
  • Mental maps of Tony Buzan - an amazing tool for creative preparation of speeches and presentations , as well as for maximum study of any project . 
  • Team-work - mental maps drawing up
  • Walt Disney's technique (Dreamer , Realist , Critic ) 
  • A method of testing the viability of creative ideas . 

The training uses a variety of game techniques, facilitation, brainstorming and other techniques

All participants will receive a certificate of attendance