Marketing for top management

Target Audience:Top Management Duration:1 day, 6 hoursProvider:Venue:AEB office, Moscow, Krasnoproletarskaya ul. 16 bld. 3, entrance 8 (4th floor), nearest metro station - NovoslobodskayaLanguage:Russian Coach:Ekaterina Kuskova
Ekaterina KuskovaEkaterina Kuskova

Terms and Conditions

– The deadline for registration & payment is usually 5 days before the starting date of the course;
– Those who do not register and pay by the deadline will not be allowed to participate in the training;
– All payments are to be made by bank transfer;
– Once registration is closed, the fee is non-refundable.

 Training objectives and advantages
Marketing within a company is often understood in different ways. Some companies see marketing as a strategically important element in their organizational structure, while in other companies, the marketing department deals with only printing brochures, buying gifts for customers and writing advertising texts. Besides, the complicated nature of measuring the effectiveness of a marketing department negatively affects the perception of this topic by the top management. The training will consider different ways of optimal implementation of marketing aspects in the business structure of a company and the use of results of marketing activities in various departments for a successful business development in general.

Training program
• Topics that must be included in the responsibilities of a marketing department
• Processes of data collection, automatic processing and reporting
• Setting up information exchange and collaboration between a marketing department and other departments in a company
• Cooperation and overall goals of marketing and sales
• Measuring the effectiveness of marketing activities
• Staff motivation, monitoring and control tools
• Working out case studies, examples of a successful marketing activity within a company

Interactive training, working through individual examples and specific problems and tasks of participating companies in groups.

All participants will receive a certificate of attendance.