Igor Reichlin and Luba Gurova

 Igor Reichlin is one of the top international experts in reputation management and strategic communications.
In June 2010, he and his partners founded a company to specialize in reputation management “Reichlin & partners”.
In June 2004 Igor Reichlin set up the Russian subsidiary of CNC Communications & Network Consulting, specializing in strategic communications. As the one of the pioneers in Russia’s strategic communications, he advised the leadership of Russia’s largest state companies such as Gazprom,  Gazpromexport, Vneshtorgbank, Vnesheconombank and Gazprombank on the communications aspects of their international business strategies.
In 1998 he co-founded the German business news agency dpa-AFX and headed it as Managing Director and Editor-in- Chief until 2003.
In 1995 he founded the International Institute of Business Journalism for training business journalists from Central Europe.
Igor Reichlin has worked as a journalist and editor for numerous top business media in the USA and Europe, such as The Wall Street Journal, Business Week, CEO, dpa, and has been for over 20 years the commentator for the BBC World Service.
He is fluent in Russian, German and English.
Igor Reichlin has a degree in journalism from Columbia University in New York and in linguistics from the Leningrad Teachers University.
 
Key competencies :
Communications strategy
Reputation management
Crisis communications
Government relations
International financial communications

Luba Gurova has gathered considerable experience in working with companies from energy, construction and consumer goods industries. She has sound knowledge of Russian regional investment policies. covered a wide range of services with special focus on media relations, media training, charity/CSR and crisis communications, and posseses sound experience in coordinating major projects in developing and implementing communications and reputation strategies for large multinational clients in Russia.
In June 2010 Luba Gurova co-founded the reputation management firm “Reichlin & partners” and became its chief consultant.
Between 2005 and 2010 she was member of the project management team of the Moscow branch of CNC Communications & Network Consulting, developing strategic communications for major Russian and international clients, global market leaders.
From 1999 to 2004 Lubov Gurova edited the German-Russian Newspaper ”Russkij Berlin/ Russian Germany”.
She is fully fluent in German and English.  
Luba Gurova received a Diploma in Culture and Media Management from the Hamburg School of Music and Theatre as well as an MA in Comparative Literature Studies from the Free University of Berlin.

Key competencies:
Media and perception audits
Corporate social responsibility
Communications strategy
Reputation management
Crisis communications